In 2015, Seth dreamed up the idea of creating a small seasonal shop selling wreaths from locally sourced evergreens, particularly the old pines on their property. Renee soon followed...
In 2016, Floret and Pine, a sister company to Madison Wedding Flowers, was launched by Renee and Seth Spicer with a vision to create 100% biodegradable winter wreaths and swags. The wreaths are constructed by hand and completely biodegradable. Look Ma! No Wires!
With Seth being an Army Veteran, it seemed appropriate to give a percentage of sales to an organization representing a good cause, Stop Soldier Suicide. As a way of giving back, 22% of Sales from every wreath and swag goes towards Stop Soldier Suicide, an organization dedicated to preventing active duty and veteran suicide, as 22 are lost every day.
Floret and Pine launches the Shop Pine line every year on Veterans Day with sales running into the New Year.
New for 2019 Floret and Pine will offer occasional Pop-Up Farmhouse Arrangements at our Sun Prairie, WI Studio. Available for pick-up or delivery.
Seth + Renee
Seth, a skilled carpenter + Renee, a florist met summer of 2012. First Date at The Weary Traveler in Madison. Second Date July 1st. Engaged July 16th! Married on a beautiful fall (chilly) day in October 2012 at Orton Park in Madison, WI.
2014 bought a charming Folk Farmhouse in Sun Prairie, WI. Now home to Floret and Pine and big sister company, Madison Wedding Flowers.